Why Traditional BI and Visual Analytics Don’t Work for Marketing

Marketing's potential to lead the business is limitless. But while the information-rich customer moves quickly across channels, campaigns, and devices, today's marketers need a constant stream of intelligence to be able to keep up and make decisions. From data integration to unifying your data sources, traditional business intelligence –including visual analytics– can't keep up with marketing data. In this whitepaper, we address why.

Read this whitepaper to learn:

  • A brief backstory of traditional BI, visual analytics, and how we got to marketing intelligence
  • 10 reasons BI doesn't work for marketing
  • How marketing intelligence equips marketing to lead the business

Complete the form to download the whitepaper.

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"Datorama's technology is a smarter approach to connecting and unifying data. This combination is key to our success."

–Ari Shenkin
VP of Analytics, IBM