WHITEPAPER

Uplift Your Email Measurement to Drive Growth with Marketing Intelligence

Marketers have known that email is a marketing channel that drives significant profit for a company. Now, they are ready to uplift their measurement strategies to align with these
new ROI and growth metrics. 

Read this whitepaper to learn:

  • The cross-platform data measurement including the approach to connect and unify email, web analytics, and sales data in a single place
  • Benefits of adopting a growth and ROI based email measurement model
  • How marketing intelligence can help email marketers easily connect email and web analytics data to uplift their measurement to growth and ROI metrics
  

Complete the form to download this whitepaper

Thousands of leading companies use Datorama

 

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"A single source of the truth makes our marketing faster and much more focused. Our experience is much better now that we have more well-rounded insights, informed by any piece of data – whether internal or external – that we want. For example, we can easily create market toplines
and can make direct comparisons week by week and if we spot something highly unusual in our topline, we can then drill down into the channels by market or campaign in a couple of seconds to discover why our KPIs are off. In the past, you’d have to open up all your various different tools that you were using, in silos, to try and identify your problem."

– Tobias Schmidt
Global Performance Marketing - Technology, trivago