Marketing Performance Optimization - Embracing Data & Analytics to Answer Marketing’s Top 5 Questions

Do you feel like marketers are facing increasing pressure and responsibility? Well, that’s exactly what’s happening. In Gartner’s latest CMO Spend Survey, marketing budgets climbed to 12% of company revenue. With that rise has come greater accountability, more technology, more lines of business reporting to marketing, and more data.

Marketers have a new set of questions to answer, with greater urgency:

  • Which campaigns are working?
  • Where should we spend our next dollar?
  • Is our marketing spend and delivery on pace?
  • Are the right audiences getting the right marketing?
  • Are we creating a great customer experience?

In this whitepaper, we’ll examine these five questions through the lens of Marketing Performance Optimization (MPO)– a data-driven solution approach that gives marketers the information they need to answer these questions at every level of the organization.


Fill out this form to get the whitepaper immediately!

Thousands of leading companies use Datorama

IBM no background.png
GoDaddy logo no background.png
ticketmaster logo blue.png
AriSheinkin IBM (1).jpg

"Datorama's technology is a smarter approach to connecting and unifying data. This combination is key to our success."

–Ari Shenkin
VP of Analytics, IBM