How AI is Transforming Marketing

Few technological advances complement marketing as well as artificial intelligence (AI) and machine learning. With a role in everything from data integration to insight generation, AI enables marketers to scale endlessly while never missing an insight. But where exactly does AI fit in the marketing analytics process? Read this paper to learn:
  • How AI supports marketing's new mandate for always-on optimization
  • How AI helps marketers centralize all their data from different platforms automatically
  • Where and how AI fits in the marketing analytics process, from instant expert dashboards to real-time KPI insights





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“Instead of logging into individual platforms to gauge success, Datorama unlocks a comprehensive view of how campaigns have performed at a brand and market level against KPIs.”

David Scheepers, Digital Data & Media Manager - Pernod Ricard