Create a Data-Driven Marketing Organization: Lessons from Thermo Fisher Scientific's Journey

Today’s data-driven marketers are under greater pressure than ever to optimize budgets, personalize experiences and deliver growth. But all too often, their organizations are not optimized to handle the challenges of data with agility, speed and accuracy. What can marketing leaders do right now to make the vision of a truly data-driven marketing organization a reality? 

Hear how Thermo Fisher Scientific, the $20 billion scientific products and services leader, managed this challenge and put its marketing team on the right path to connected data, collaborative teams and data-driven adoption.

Complete the form to download this on-demand webinar, and learn:

  • How to plan a holistic marketing approach and evaluate vendors/partners
  • How to navigate the organization to build consensus, gain buy-in and support adoption
  • How to map data, KPIs, dashboards and insights to support stakeholders

Complete the form to access this webinar

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"Datorama's technology is a smarter approach to connecting and unifying data. This combination is key to our success."

–Ari Sheinkin
VP of Analytics, IBM