"“Before Datorama, we would have to log in separately to all our different source systems across social, display, search, web analytics, and DSP partners. We did our best to optimise and report, but it was cumbersome and we couldn’t see the reality of our advertising marketing, which is always across many channels, campaigns and partners to reach our diverse audiences. Without that centralised view, we knew we were leaving opportunity on the table. We wanted to know what was working well, what wasn’t and how different channels interact so we could make smarter decisions. It was time to upgrade"