Operating data is tricky. It is supposed to help make accurate budgeting decisions and deliver seamless omnichannel experience to your customers. Despite that, marketers in the online retail space are still experiencing constant pressure to achieve an array of KPIs, and are often struggling to make sense of dozens of software platforms and multiple data sources.
To lend a hand, in this webinar we will cover ways to tackle key challenges with your existing resources. We will also take a deep dive at the end of the webinar to see how further data harmonisation and utilising marketing intelligence can deliver instant insights for your marketing performance optimisation and increased performance.
Phil Dance, Enterprise Sales at Datorama & Gosha Khuchua, Senior Director Digital Marketing at Ticketmaster presented: