15 Viewability & Verification Stats You Need to Know

Digital advertising is on the rise. Marketers can find themselves lost in the myriad of buzzwords that are regularly cited in the digital advertising industry.

To help illuminate why these words are top of mind for marketers today, we have compiled 15 eye-opening statistics that represent the current state of this fast-moving industry.

Read this infographic for 15 statistics on digital advertising, such as the following facts:

  • 67% of CMOs plan to increase spend in digital advertising this year
  • An estimated monetary loss due to ad fraud of $6.5 billion in 2017 
  • 63% of advertisers struggle to control their exposure to ad fraud and non-brand safe inventory



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“Our analysts are excited by the opportunity to be creative in extracting insights,” notes Williams. “And, our media buyers have the daily information they need to make optimal decisions on behalf of their clients.

–Donald Williams,
Chief Digital Officer, Horizon Media