Pernod Ricard Gains Unified Global View of All Marketing KPIs and In-House Programmatic Control

Pernod Ricard is one of the dominant forces of the spirits and wine market, with brands such as Absolut Vodka, Ballentine’s and Jacob’s Creek, and over € 8,682 million in sales (2015/16).

As “Creators of Convivialité”, Pernod Ricard is dedicated to bringing people together for genuine, happy shared moments. To support this mission, operationally, Pernod Ricard has a unique policy of decentralization, with 85 direct affiliates worldwide, allowing them to always operate closely to their consumers.

This commitment to localization and open communication made it clear that Pernod Ricard needed to find a solution to centralize all their data, KPIs and insights globally. Following a proof of concept, the Pernod Ricard team was not only sold on the Datorama platform, but ready to roll it out globally.

Download this case study to learn how Datorama allowed Pernod Ricard to:

  • Take complete ownership of their data
  • Gain full transparency into their media buy, investments, performances and outcomes
  • Pivot and optimize campaigns in real time

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“Datorama unlocks a comprehensive view of how campaigns have performed at a brand and market level against KPIs,” said Scheepers. “In addition, we now can drill down into mediums to compare performances of different channels (e.g. YouTube vs. Catch Up TV) for a targeted look into the buy.”

– David Scheepers
Digital Data and Media Manager, Pernod Ricard