CASE STUDY

m/SIX: Standardized, Centralized, and Harmonized Global Campaign Reporting 

m/SIX is the UK’s fastest-growing media planning and buying agency. A progressive and entrepreneurial international media network that was born in digital, the agency prides itself on its pioneering, energetic approach and honest culture.


With over 40 offices worldwide, m/SIX is backed by WPP, the world’s largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM. m/SIX specializes in driving commercial, as well as audience growth in today’s data and tech-led media landscape, and is an industry leader in transparency, martech, and next-generation audience insight. Clients include TalkTalk, Toyota, Lexus, News Corp, Aetna, Britvic, and Virgin Money.


In 2017, they won the Toyota, Lexus, and Bridgestone Europe business, with the specific request to streamline and centralize all of their marketing reporting across channels and markets. In order to achieve this and provide the best transparency, martech, and insights, they employed help from Datorama.

  

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“Now analysts have time to actually analyze data and bring context to develop a story. We can now provide insightful recommendations to the client in almost real-time.”

Alan Morrissey, Head of ROMI - m/SIX

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