CASE STUDY

m/SIX: Standardized, Centralized, and Harmonized Global Campaign Reporting 

m/SIX is the UK’s fastest-growing media planning and buying agency. A progressive and entrepreneurial international media network that was born in digital, the agency prides itself on its pioneering, energetic approach and honest culture.


With over 40 offices worldwide, m/SIX is backed by WPP, the world’s largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM. m/SIX specializes in driving commercial, as well as audience growth in today’s data and tech-led media landscape, and is an industry leader in transparency, martech, and next-generation audience insight. Clients include TalkTalk, Toyota, Lexus, News Corp, Aetna, Britvic, and Virgin Money.


In 2017, they won the Toyota, Lexus, and Bridgestone Europe business, with the specific request to streamline and centralize all of their marketing reporting across channels and markets. In order to achieve this and provide the best transparency, martech, and insights, they employed help from Datorama.

  

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"A single source of the truth makes our marketing faster and much more focused. Our experience is much better now that we have more well-rounded insights, informed by any piece of data – whether internal or external – that we want. For example, we can easily create market toplines
and can make direct comparisons week by week and if we spot something highly unusual in our topline, we can then drill down into the channels by market or campaign in a couple of seconds to discover why our KPIs are off. In the past, you’d have to open up all your various different tools that you were using, in silos, to try and identify your problem."

– Tobias Schmidt
Global Performance Marketing - Technology, trivago