Datorama Enables IBM to Optimize its Performance at Scale

An industry giant, IBM is a Fortune 100 company with vast amounts of data scaled across a diverse marketing and analytics organization. IBM decided to implement Datorama in order to centralize all of its disparate data sources and provide actionable insights for their global marketing team. 

Download this case study to learn about IBM's results, including:

  • How Datorama empowers IBM's marketers by automatically integrating data from its complex media and marketing technology stack
  • How IBM's leadership has visibility into business opportunities at a global level and can also drill down into details to make informed decisions
  • A real-life example of a substantial strategic change that IBM made as a result of marketing insights provided by Datorama

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Thousands of leading companies use Datorama


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"Datorama's technology is a smarter approach to connecting and unifying data. This combination is key to our success."

–Ari Shenkin
VP of Analytics, IBM