CASE STUDY

Edelman Builds Client Trust, Transparency, and Campaign Optimization Through Report Automation

Edelman is the world’s largest communications firm, which has diversified to include a multitude of cutting-edge offerings, including an award-winning performance marketing practice.

Prior to using Datorama, Edelman employed a myriad of web analytics and multi-touch vendors to provide marketing intelligence and data analytics. However, they sought a better solution that could easily ingest and harmonize multiple data points, across various tools, and then model these disparate sets – all in real time. In order to accomplish this, they looked to Datorama as the solution.

  

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