Edelman Builds Client Trust, Transparency, and Campaign Optimization Through Report Automation

Edelman is the world’s largest communications firm, which has diversified to include a multitude of cutting-edge offerings, including an award-winning performance marketing practice.

Prior to using Datorama, Edelman employed a myriad of web analytics and multi-touch vendors to provide marketing intelligence and data analytics. However, they sought a better solution that could easily ingest and harmonize multiple data points, across various tools, and then model these disparate sets – all in real time. In order to accomplish this, they looked to Datorama as the solution.


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"A single source of the truth makes our marketing faster and much more focused. Our experience is much better now that we have more well-rounded insights, informed by any piece of data – whether internal or external – that we want. For example, we can easily create market toplines
and can make direct comparisons week by week and if we spot something highly unusual in our topline, we can then drill down into the channels by market or campaign in a couple of seconds to discover why our KPIs are off. In the past, you’d have to open up all your various different tools that you were using, in silos, to try and identify your problem."

– Tobias Schmidt
Global Performance Marketing - Technology, trivago