Neo@Ogilvy Leverages Marketing Intelligence to Automate Client Reporting Across Campaigns

Neo@Ogilvy’s mission is to help their clients leverage the latest digital and performance media techniques to connect with their customers and grow their businesses. With teams consisting of more than 1200 employees across 40 worldwide offices, they apply a data-driven strategic approach using insights and analytics across all digital disciplines.

Managing 150+ live campaigns for over 150 different clients meant spending 20 hours a week manually producing and analyzing over 400 reports. Neo@Ogilvy knew they needed to move away from this manual and fragmented reporting process, to an automated solution - and chose Datorama.

Download this case study to learn how Datorama enabled Neo@Ogilvy to:

  • Integrate, normalize, and distribute automated, cross-channel reporting for each campaign
  •  Visualize performance in a comprehensive framework 
  •  Extend performance reporting into impact by attributing sales revenue to digital campaigns

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Michael Bruckstein Neo

“Before, fragmented reporting from our various platforms was a limiting factor in our day-to-day workflows. By digesting and standardizing the data from these platforms, Datorama enabled us to reduce our time spent on this process by more than 80%.”

–Michael Bruckstein
Group Planning Director, Neo@Ogilvy