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Case Study
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7 Steps to an Integrated Marketing Analytics Strategy

To see the big picture of your business and manage marketing holistically, you need an integrated marketing analytics strategy. This whitepaper will help you understand and improve your company’s marketing analytics efficiency.
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  • 7 steps for planning and implementing an integrated marketing analytics strategy
  • Definition and importance of unifying your KPIs
  • Key questions to answer for each step of the way

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