Do you feel like marketers are facing increasing pressure and responsibility? Well, that’s exactly what’s happening. In Gartner’s latest CMO Spend Survey, marketing budgets climbed to 12% of company revenue. With that rise has come greater accountability, more technology, more lines of business reporting to marketing, and more data.
Marketers have a new set of questions to answer, with greater urgency:
In this whitepaper, we’ll examine these five questions through the lens of Marketing Performance Optimization (MPO)– a data-driven solution approach that gives marketers the information they need to answer these questions at every level of the organization.
"Datorama's technology is a smarter approach to connecting and unifying data. This combination is key to our success."