WEBINAR

UNIFY YOUR MARKETING KPIS: TECHNOLOGY AND DECISION MAKING FOR MEASURABLE GROWTH

Marketing is entering a data-driven golden age, taking its central role as an engine of growth within businesses. This means every marketer needs to think like a Marketing Technologist. But what are the key steps to successfully leading your organization on this journey? 

In this webinar, Datorama and Land O’Lakes’ Director of Digital Technology and Analytics, Brandon Leander, discuss marketing intelligence, and Brandon shares his key steps for unifying your marketing KPIs.

Watch this on-demand webinar to learn:

  • How to develop scalable KPI frameworks that align marketing and sales
  • How to unify your data and technology to deliver always-on optimization across every campaign, channel, and team
  • How to identify a winning committee of cross-functional decision makers
  • How to gain consensus for your company-wide marketing analytics strategy
  

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Thousands of leading companies use Datorama

 

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"Datorama's technology is a smarter approach to connecting and unifying data. This combination is key to our success."

–Ari Shenkin
VP of Analytics, IBM