CASE STUDY

Ticketmaster Connects Marketing to Business Growth Across All Channels, Campaigns and Clients

Ticketmaster is the global leader in live event ticketing, driving more than 450 million ticket transactions per year. Within the organization, Ticketmaster Blue Digital provides digital media agency expertise to their arts, sports, music, promoter, and venue clients. They execute highly targeted digital marketing programs for each client to reach new fans, maximize ticket sales, and gain a better understanding of their customer. 

Being in a unique position to join customer, marketing, and sales data, Blue Digital sought to unify their data for smarter decision making. They finally chose Datorama’s holistic marketing intelligence platform to solve their challenges simultaneously.

Read this case study to learn how Datorama helped Ticketmaster to achieve:

  • Accelerated growth, with a staggering 30% increase in revenue, year over year
  • Increased efficiency, with over 120 hours saved per month, by automating reporting, billing and insight generation
  • An impressive 99% data integrity across thousands of campaigns
  

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Thousands of leading companies use Datorama

 

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"Datorama is mission critical to how Ticketmaster operates as a business. It brings in all of our different data sources from the wide variety of technology platforms we use to reconcile them, line them up, and make sense of information that otherwise would live in silos within the technology stack"

– Gosha Khuchua
VP of Digital Media, Ticketmaster