Join us on March 23rd, 2017 at 1pm ET
Marketing measurement has high stakes
The current state of marketing measurement and insights requires connected, consistent, and high quality data. Marketers that fail the data game risk providing inaccurate insights that can result in lost marketing budgets or –worse– valuable customers.
Forrester Senior Analyst Tina Moffett and Datorama Director of Product Marketing Jay Wilder will help untangle this marketing and media performance data web, and help marketers uncover how data needs to be structured together to ensure accurate insights and recommendations.
In this webinar, Forrester and Datorama will:
- Provide recent trends in measurement and insights
- Share measurement approaches marketers are adopting today
- Help marketers uncover the right approach to data integration, harmonization and analytics to ensure accurate insights