CASE STUDY

Resonate Creates Centralized Marketing Platform For Effective Client Campaign Management and Optimization 

Resonate is a research and marketing analytics company that helps clients from all verticals improve their understanding of their consumers or target audiences, answering questions such as why people buy products or what motivates people to vote for a particular candidate.

Working with a diverse set of media vendors and channels, Resonate needed a way to
combine all of their 200+ data sources into a centralized reporting and analytics interface.

Download this case study to learn how Datorama helped Resonate to:

  • Re-allocate 123 hours/week from manual data aggregation to analytics
  • See a 37.5% increase in insight delivery, and
  • Grow revenue by +10%, via a comprehensive understanding of the scope of their impression delivery and corresponding reduction in overdelivery and associated costs.
  

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Thousands of leading companies use Datorama

 

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The platform has saved our Ad Ops team countless hours in work by providing an efficient means to integrate our data, which means that we are free to spend our time cultivating our expertise and provide the best possible solutions and campaign insights for our clients. Ultimately, this means happier customers, deeper client relationships, and growth for our business.”

– Bret Cuatto,
Director of Client Services, Resonate