CASE STUDY

Marketing Intelligence Empowers Mogo Interactive's Growth with Scalable and Deeper Client Insights

Mogo Interactive is a digital marketing firm that works with leading institutions and brands in North America across a range of sectors - from entertainment to collegiate athletics to financial services. Mogo recognized the need for a scalable marketing intelligence solution, that would allow them to deliver their expertise consistently across all clients, and also provide deeper analytics for advanced clients. They decided that Datorama met their requirements, and began implementation.

Working with Datorama, the Mogo team set up internal optimization and external client reporting, bridging the gap between report extraction and visualization. Each account strategist now has their own internal dashboard to track and analyze media performance, promoting a holistic campaign approach.

Download this case study to learn about how Datorama helped Mogo Interactive to:

  • Reduce the time spent on client check-in reports by 84.5%
  • Make smarter decisions across every client investment, performance, outcome, and opportunity for loyalty
  • Increase client growth by a whopping 942% while scaling internal headcount efficiently from 20 to 50
  

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“We were amazed how quickly we could connect our client’s media channel data, analyse and act on the data all in real-time. With Datorama as our partner we believe we offer a media analytics IP that is best in market.”

Richard Warwick
Head of Analytics, Customedia