Bring your marketing data together
In the last several years, there has been a massive increase in the number of tools a marketer is expected to use. What’s more, as features multiply these point solutions are providing more data.
The result is that the seamless journey from the customer's perspective looks instead like a series of fragmented data views for the marketer. To see the big picture and manage marketing holistically, you need an integrated marketing analytics strategy.
This white paper will help you understand and improve your company’s marketing analytics efficiency.
Included in this white paper:
- 7 steps for planning and implementing an integrated marketing analytics strategy
- Definition and importance of unifying your KPIs
- Key questions to answer for each step of the way